The Loop reports Apple will not only allow developers to respond to reviews, they’re also rolling out an API that brings in-app rating and review to every user’s fingertips while preventing developer abuse. It’s not quite what we asked for over five years ago as tech support issues – which can start off a bit hostile – will still face the public before developers have a chance to respond and they’ll remain visible, coloring an application’s story without any accountability, unless users remember to remove them. That’s OK. This is a great and much-needed move in a direction that helps users, developers, and Apple. Win-win-win! Thank you for finally taking this part of application development and deployment on the App Store seriously, Apple!