Back in my days as a human service worker, I thought all advertisements and marketing efforts were devious ploys to wrestle money from my cold dead hands.
Blinders in place, I happily blocked out banner ads, ignored radio jingles, and left the room during television commercials. Coupons went directly from my mailbox into the recycling bin. I even went on an elaborate quest, calling the places sending the coupons to get them to stop wasting trees trying to get me to their so-called ‘Sales’. Still, certain messages seeped through the cracks in my resolve. Shampoo sirens promising to give me the “shiniest, silkiest hair” always somehow made it into the cart. Children missing their upper lips found me, in-between an articles about simplifying laundry and 3 three ingredient meals, and guided me towards my checkbook.
Since joining Team Splasm, and meeting my alter-ego (Resident Pixie), my views on ads have been thrown into the air like so much confetti after the high school team takes the State Tournament. Lost in a flurry of new concepts, it has been hard to reconcile my formerly steady belief that EVERYONE was out to take my money. Could it be that the ads I found irritating were simply for products that did not apply to me?
Reading articles about marketing, I found this quote that really struck a cord:
“If your passion is to provide your product or service to help others and to make their lives better you have a responsibility to let them know it exists, you owe that to yourself as well as to them.” –Payson Cooper
As the Resident Pixie, here at Splasm, Â I am working to educate users and potential users about Audiobook Builder, CheckBook Pro (and our other products) so that others can benefit from something that we already enjoy. And, in learning how to get the word out, I’ve concluded that the best advertisements and/or marketing efforts are the ones that are delivered to the correct audience.
Now, making sure that such efforts are reaching those who want to be reached is an untamed frontier. Multiple metrics, gads of opinions, and ideas from others involved in marketing are out there.
Some gems are waiting to be found…and so…on I ride.